Adam Opel AG, based in Rüsselsheim, in the Hesse region, is one of Germany's longest established car manufacturers, for close to eighty years, the last thirty as a subsidiary of the General Motors Company.
The Opel family were well established as manufacturers of top quality sewing machines, and young Adam saw no reason not to follow suit. Already in his mid-Twenties, Adam opened his first, modest workshop, based in a converted cowshed in his hometown of Rüsselsheim in 1862.
Having gathered diverse experience working in various family enterprises, and with his desire to create the finest of custom-built sewing machines fulfilled, Opel knew that producing just sewing machines would not be enough to employ his family of five sons gainfully.
As each of the Opel sons came of age and came to work in the sewing machine plant, they also came with a lot of ideas of their own, To his credit, Opel Senior was prepared to contemplate them all, and invest in the ones that appeared to offer potential.
The first significant Opel diversification, which got underway in the early 1880s was to produce pedal bicycles, a mode of transport that had gained tremendous impetus throughout Germany.
The new division nearly never got off the ground when attempts to create a UK style “ penny-farthing” cycle turned out to be a complete failure.
Not one to give up easily, Opel and his two sons Carl and Wilhelm, who were already involved in the business, set up an in-house research department in their new plant that the had just opened.
The priority of the research department was to iron out the problems that Opel had been experiencing with the “ penny-farthing” while at the same time looking for more up to date racing styles.
When the “ penny-farthing” problems became a thing of the past, Carl and Wilhelm promoted them mercilessly, taking part every weekend in bike racing events all over the Hesse region.
Soon the demand for bicycles, including some of the newer designs, was surpassing that of sewing machines, which was a welcome development as the remaining three Opel sons, Heinrich, Friedrich and Ludwig, were now fully involved in the family business.
GM also retained the option to acquire the remaining 20% of the Opel shares which they were happy to take up in in 1935, after which the last of the Opel Brothers retired from the company.
Simultaneously with them gaining total control of Opel, GM announced that they would be building a second factory in Germany to produce light trucks, Another landmark that year was the announcement that Opel had become the first German vehicle manufacturer to produce more than 100,000 cars in a single year. Despite theUnder the control of the victorious Allied Forces, the Opel car manufacturing plant at Rüsselsheim was almost entirely dismantled and all of its plans, fixtures and tools shipped off deep behind the Iron Curtain to a Soviet-controlled facility, never to return.
Meanwhile, the US forces occupying what was now West Germany were anxious to see Opel get back into production at the Rüsselsheim plant, giving them permission to produce a light truck to be powered by the 2.5 Litre engine developed for the pre-war Kapitän saloon.
Although the plant did succeed in getting back into action within a highly respectable time frame, a combination of a shortage of raw materials and a vastly depleted workforce meant that it would be at least five years before anything approaching reasonable production figures could be achieved.
Another problem that began to emerge at that time was the long-term future of Opel, with GM, who still held 100% of the share capital showing growing resistance to returning to running the company,
After considerable pressure, eventually,GM agreed very reluctantly to begin to take responsibility for Opel’s affairs, although the company’s senior management insisted on having a two year trial period before making a final commitment.
In 1950 the picture at Opel was looking a lot brighter, especially when GM announced that they would not be turning their back on the company ( and their massive investment) and would welcome them back into the fold.
During the Fifties and Sixties, demand for Opel continued to reach steadily above 100,000 annually for the first time in the post-war years in 1953 and increasing by more 60% the following years.
Today, still under the GM umbrella, Opel has grown to become a global force, offering a choice of well designed and solidly constructed vehicles.
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